eco-friendly marketing
Greenwashing and Environmental Claims: New Consumer Protections
In recent years, sustainability has become more than a buzzword—it’s a powerful force shaping consumer choices, corporate strategies, and laws around the world. Companies today understand ...
Greenwashing: When Is It Illegal? Understanding the Boundaries of Eco-Marketing
In today’s world, companies increasingly showcase their commitment to sustainability. From recyclable packaging to “carbon-neutral” services, green marketing is on the rise. But what happens when ...
